E-commerce websites’ product photos should be taken on a white background
When shooting photos for your e-commerce websites, the product should always be the primary focus. Taking your product photos on a white background prevents customers from shifting their focus from the product. A background that includes colors or other objects may drive the attention of the customer away from the product. Also, white surfaces reflect light, which means sufficient lighting will be available, which is a necessary ingredient to achieve perfect photography. In fact, during editing, it will be easier to come up with great photos, as the background is solid and consistent.